Music marketing process (1)

Music Marketing

Post 1: Planning and brainstorming

 Megan Kelly 1/26/2024

For me and my groups music marketing project, we begun with selecting the song for our campaign. We knew we had to create a whole persona to base our marketing and purpose on. Quickly, we developed the type of feeling we wanted to add to our band. After this was all discussed and layed out on a document, we created the band members. Although we did not need to include such specifics, we made backstories to hold why they did what they did. We had a lot of fun with this, eventually deciding to back our campaign with the intent to raise money for cancer cure and support.

 

 

After creating the persona and backstory of our band, we moved into the planning of the music video, we originally had planned to make a promotion video, but ideas bloomed and we turned into a storyline. Despite the dark elements to the video, the music is oddly upbeat and contrasting to the content of the video. We did this to match the persona of the band. They are a very persisting group who has been through a lot, yet is still smiling through it all. 

After developing our plan for the music video, we began to develop ideas for distributing the content, marketing it, and getting it popular. We additionally added how we could bring this bands profit to help aid the world, for cancer. 

We created a website which has a brand merch line, where most the purchase money go to cancer funding for families in need and for research on cures. We additionally came up with performance schedules to help grow the bands name and promote them to the world. 

We found it's so much information to take in and plan out, you constantly have to run through to check for any loopholes and if the process makes sense. Its time consuming to build the brand name and we additionally have to put together a very well drafted piece that not just promotes music but also adds to the persona of the band.