Music Marketing Post #2
The process I partook in to develop a music campaign for our band was a long and tedious one. When we began to brainstorm, I don't think we realized the full extent to which this project will take. It was very time consuming, and in my opinion, I wanted to start it sooner.
Despite planning out very thoroughly, we still got behind on filming, editing, and creating the presentation. As I tried to get filming done rather soon, we ended up filming just the weekend before the project was due. We didn't get all of the clips needed and never got the rest. This made it very hard to edit a storyline into our music video. We had to piece together clips to make the story make sense without verbally communicating it through the song.
The research for the charts that we used in the PowerPoint proved to be very useful as I knew how the marketing and distribution best worked out for famous artist. As we were coming up with these marketing and distributing ideas, I recall seeing many small bands posts on Instagram. I studied their posting techniques, and things they did to try and get the publics attention.
The filming of our music video was difficult as we had very limited time and couldn't get the cool shots that we desired. The post production additionally was difficult as some were filmed at different times of day, so the lighting editing had to be done to make it look around the same time.
The presentation I really enjoyed putting together as I am really interested in the marketing and how brands develop and present themselves. The presentation we tried to make it as much as a campaign proposal as possible, including facts and concise lines. I learnt a lot more about the marketing strategies and the different distribution techniques. I wish I had done a little more research on how it contributes with the film industry and the cross media convergence.
This project was very helpful on my portfolio because now I will light a fire under my ass so I will film as soon as possible. It will give me more time to film my shots and be picky about everything. I also regretted not trying to get my group to get a start on it earlier, as I was really excited for how this project was going to look. I have been wanting to do things like this for a while, yet I was disappointed with the outcome that I produced.
I learnt some very valuable information that I can use on my media context essays and for future projects!
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